InnovConsultants helps businesses of all sizes succeed in the complex market of Canadian Defence Procurement

Our team has deep knowledge and practical experience with the Industrial Regional Benefits (IRB)/Industrial & Technological Benefits (ITB) policy, the challenges, and opportunities. We create customized strategies to maximize potential and achieve lasting growth.

Early Access Program Interest: ITB Assessment Tool

Join our Early Access Program to be among the first to explore our new ITB Assessment Tool. Interested organizations can help shape this innovative solution—share your contact details below to learn more.

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Our Approach

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ITB Policy Training
Do you want to learn about ITB policy?

We provide training programs specifically designed to address your needs and audience, as the ITB policy impacts various areas of an organization. This package includes multiple training sessions that range from basic to detailed reviews. 

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Strategic ITB Planning and Implementation
Do you know what to do next?

We work with you to develop a strategy that aligns with your growth objectives, bringing value to your organization while also meeting Canada’s economic development goals.

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Ongoing ITB/VP Support
Do you have a VP proposal requirement or existing obligations?

We offer comprehensive support to help you execute your strategy. Our services include developing VP proposals and managing your obligations including banking, administrative processes, tracking Canadian content, and reporting.

Let’s work together to chart your course toward ITB excellence today!

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The Advantage Point

𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗞𝗜𝗖𝘀!

What 𝗞𝗲𝘆 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 (KICs) does your organization operate in? KICs include emerging technologies, established and critical service capabilities where Canada is globally competitive. They apply to large companies, small and medium businesses, academic and research institutions, charities, and not-for-profit organizations.

Does your organization have a KIC capability or technology that can be used in both the civilian and defence sectors? If so, have you considered a dual-use opportunity?

Discover how you can leverage your KICs to benefit from the ITB policy – let’s talk! Find out more: Key industrial capabilities

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What is the ITB Policy?

Introduced as an evolution of the Industrial and Regional Benefits (IRB) policy, the ITB policy mandates that companies awarded defence contracts in Canada ensure that 100% of the contract value goes back into the Canadian economy. The aim is to leverage defence procurements to stimulate industrial growth and technological advancements, effectively transforming military spending into a catalyst for broader economic benefits.

Core Objectives

The ITB policy ensures that Canada’s significant investment in defence-related goods and services:

  • supports the long-term sustainability and growth of Canada’s defence industry; 
  • supports the growth of bidders’ Canadian operations as well as their suppliers in Canada, including small and medium sized businesses (SMBs) in all regions of the country; 
  • enhances innovation through research and development (R&D) in Canada; 
  • increases the export potential of Canadian-based firms; and
  • promotes skills development and training to advance employment opportunities for Canadians. 

The ITB framework requires contractors to submit Value Propositions (VPs) demonstrating how they will fulfill their ITB obligations. These VPs outline commitments in the key areas mentioned above, ensuring that benefits are both substantial and strategically targeted.

For more information about Canada’s ITB policy please visit: Industrial and Technological Benefits

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